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When I started writing songs on my guitar many, many years ago, I always wondered, “how can I possibly come up with anything unique? There are only 12 notes on a guitar!”

It still seems crazy when you think about it, but when you use chords, scales, octaves, harmonies, phrasing, etc, the possibilities are endless. It turns out that there is still room for new, unique songs, even to this day.

Most people have the same concern when they launch their first website. They get stuck on niche selection thinking that there can’t possibly be room for another blog on a given topic.

Believe it or not, the internet is a massive place, and there’s plenty of room for all of us. All five of our sites have been created in niches that most people would consider to be oversaturated, but somehow, we found room.

Not sure where to start?

Click below to learn our reliable, step-by-step process for building niche sites.

What’s even crazier is that people have been building niche sites now for decades. And yet, there are still an unbelievable number of underserved topics on the web.

Lots of Push Pins on a Corkboard

Now don’t get me wrong, niche selection is definitely important, as some niches are more difficult to break into than others. But that shouldn’t hold you back from starting a site.

You can use the tips in this article to narrow down your niche.

The key to building a successful niche site these days is to differentiate yourself. While there are various ways to go about this, we simply do it by providing content for underserved topics.

If you’re unfamiliar with the concept, an underserved topic is basically one that hasn’t been thoroughly covered yet on the web.

By creating a detailed resource for topics that are currently lacking in coverage, you’re creating something unique that the competing sites don’t have.

In the beginning, you’ll want to go after really underserved topics, but over time, as Google starts to see your site as an authority on a given topic, you can start to go after keywords that do have some competition.

Man Drawing a Bridge Over a Gap to Signify a Solution to a Problem

This process is the key to breaking into a niche with plenty of competing sites. You need to find the gaps, cover them thoroughly, then work your way up from there.

Once you’ve selected your niche, you can use the following articles to find those underserved topics that I’ve been talking about:

There’s no denying that there are a lot of blogs out there, but don’t let that hold you back from starting your own. With the right approach, it’s much easier than you think to carve out your own space within a niche.


After spending several years struggling to find a reliable way to make money online, I finally developed a simple system that produces large and consistent results. My small team and I are now generating life-changing income for all of us by building simple niche websites using the basic steps covered on Passive Income Unlocked.

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