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This email was originally sent to our subscribers on 12/20/21. See the subscription box at the end of this post to join and get content like this in your inbox for free.

If you’re reading this email, there’s a good chance something is motivating you to build an online income stream.

For some, it’s a job or boss that they hate. For others, it’s a need for additional income, a supplement to help them make ends meet.

For me, it’s always been about freedom. I’ve always thought there’s more to life than spending the best part of each day stuck at work.

I want to set my own hours, chase my own dreams, and spend more time with my family. That’s what has kept me going since day 1.

Not sure where to start?

Click below to learn our reliable, step-by-step process for building niche sites.

Goals like these usually drive us to start something new or to make a change, but when we start meeting challenges, we seemingly forget what motivated us in the first place.

That’s one of the biggest challenges when starting a niche website. It takes so much time and effort up front with nothing to show for it, that it’s really difficult to stay motivated and push through that initial phase.

Several Matches With One Burned Out in the Middle

It’s a big reason why so many people fail at building websites. The initial challenges overpower their initial drive.

That’s why it’s important to keep your goals front and center. Do whatever it takes to keep them in front of you, so when you stumble or hit a roadblock, you find a way to push through.

A few simple ideas:

  • Make a list of all of your goals and carry it with you everywhere
  • Write down all the things you don’t like about your current situation and how they would change if you built a successful income stream
  • Put sticky notes on your bathroom mirror
  • Put sticky notes on your fridge

You get the idea. Either write down your goals or what you’re trying to change, then put them somewhere where you see them all the time.

You’re going to see a lot of simple concepts in these emails, but really give them some thought. They can make a big difference in whether or not you succeed.

We’ve built up quite the portfolio of sites, which you can see in our income reports, and as a result, I often find myself taking my foot off the pedal.

The Word Focus With a Magnifying Glass for the O

It’s the tactics that I mentioned above that gets me to refocus and push toward that next level. Because even at our levels, Ben and I are still working full-time jobs.

We haven’t reached that point where we feel financially secure enough to take that step to quit our jobs. It’ll likely come soon, but until then (and even after), just like you, we need to always remember why we’re doing this in the first place.


After spending several years struggling to find a reliable way to make money online, I finally developed a simple system that produces large and consistent results. My small team and I are now generating life-changing income for all of us by building simple niche websites using the basic steps covered on Passive Income Unlocked.

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