Disclaimer: Some links in this post may be affiliate links. Making a purchase after clicking one of these links may result in a commission for me. Also, as an Amazon Associate I earn from qualifying purchases.

Share this post:

When I first started down this blogging or niche site journey almost five years ago, I clearly remember how confusing everything seemed. Even with an IT background of over a decade at the time, things like WordPress and SEO were new concepts to me.

Because of my all-in personality, I remember consuming every article and video I could find on the topic. Basically, I wanted to make sure I knew exactly what I was doing, before I even got started.

Of course, we all know that’s not a good approach, as there are some things that you’ll never truly understand until you roll up your sleeves and get your hands dirty. Eventually, I took the leap and jumped in.

Doubts and Frustrations

Which Path to Take

In those early days, there was a lot of trial and error, taking bits and pieces from various blogs or YouTube videos, trying to piece them together to create that winning formula that everyone claimed to have.

I had very little money to spare at the time, so instead of taking a course, I tried figuring it out on my own. This of course just led to a lot of doubt and frustration.

One of the biggest challenges with creating a successful niche site is continuing to push forward when you don’t get any feedback on what works or doesn’t work for many, many months. In other words, you have to commit to taking a shot in the dark that could easily result in complete failure.

Not sure where to start?

Click below to learn our reliable, step-by-step process for building niche sites.

In my opinion, that’s probably the biggest reason people fail when trying to create a niche site. The doubt creeps in and takes over that early motivation, effectively stopping you in your tracks.

It takes a certain type of person to be able to keep pushing when the road is so long and success is not guaranteed. That’s likely why even a few friends of mine who I’ve personally trained on building blogs have given up before even publishing their first post, even when knowing how many successful sites we’ve built.

Without a clear blueprint, most people will give up before reaching step #1.

Why We Decided to Create a Course

One of the biggest motivators for Ben and I to create a course was to help people shortcut the process that I just outlined above.

Even if you think you’ve gathered all the necessary pieces from blogs and YouTube videos, there’s still a puzzle to put together. You still need to know how to make those pieces fit in a way that’ll give you the best chance of building a successful niche site.

That’s where a course can make a difference. It gives you a step-by-step blueprint to follow that takes you from A to Z, making sure you check all the necessary boxes in the right order.

With The Passive Income Unlocked Protocol, our goal from day 1 was to create a course that takes you through the exact process that we’ve used on all of our sites, with zero fluff. Make it as simple as possible to reduce doubt and frustration, and minimize mistakes.

Ready to scale your content creation?

Click the image below to check out ContentPit, the ONLY writing service we trust on ALL of our niche sites:

The Problem with Most Courses

Empty Wallet

Of course the reason why most people try to figure out blogging on their own is because courses cost money, with most costing several hundred to over a thousand dollars to purchase.

If you’re trying to make money with blogging, you likely don’t have a lot of spare change to throw at a course right now. Being in those shoes once myself, we recognized the problem early on and committed to keeping the cost down.

The cost of our course is a fraction of what you’ll pay for other courses out there, and that’s intentional. We wanted to provide a more cost-effective option for people who can’t justify an expensive course, but still want to benefit from the value a course provides.

When I first got into blogging, I would have loved to have had a low-cost course to jump into, so that’s what we committed to providing, even if that meant less money in our pockets.

What You’ll Get with The Passive Income Unlocked Protocol

Even though we committed to keeping the cost low, we still wanted to make sure we provided plenty of value. With our course, you’re going to get everything you’d expect in a typical course, including a private community.

Speaking of the private community, it is an actual forum. It’s not a Facebook group, Discord channel, or anything of that sort.

With an actual forum, finding useful information is a breeze. Everything is grouped together nicely, and questions asked by members months ago can still benefit someone who signs up today.

Are speed, security, and reliability important to you?

Click below to check out Rocket hosting, which we use to power all of our sites:

Ben and I also make it a point to check the forum daily and answer as many questions as we can. As the private community grows, we hope it provides members with as much value as the course itself.

Speaking of the course, it is a tutorial-based course, with 100% video content. The videos are spread across close to 20 modules with most modules containing multiple videos.

The course is laid out in a step-by-step fashion, meant to be taken from beginning to end, with no guesswork as to what you should be working on next.

As I mentioned earlier, one of our biggest goals was to make it as easy as possible for people to learn and follow our process, so we made it a point to put everything in the proper order and made it simple for someone to follow a linear path from beginning to end when building a new niche site.

What’s Included

  • 10+ hours of over-the-shoulder videos covering everything you need to build a successful niche site, from niche selection to monetization
  • Downloadable templates and checklists, including our “Workflow Tracker,” which is a large Google Sheets workbook with many tabs that helps you track your progress and prioritizes your workflow using many formulas
  • Step-by-step tutorials using two of our live sites, and a third that we’ve built from scratch for teaching the fundamentals
  • A private community, which again is an easy-to-navigate traditional forum
  • Access to future updates, including new videos or changes to existing videos, checklists, and templates if we make changes to our process

What Exactly Will I Learn?

There are many ways to make money online, ranging from relatively easy to extremely difficult. In our course, you’re going to be learning a straightforward method of building and monetizing an informational niche website, like the one in the screenshot below.

My Backyard Life Screenshot
Screenshot of one of our sites (mybackyardlife.com)

An informational website is exactly what it sounds like: a site that provides basic information for visitors. In the course, you will be creating niche sites based around questions that people ask when they’re interested in a topic.

For example, if someone is interested in learning about drones, you can create a site that answers the types of questions that a person might ask when doing their research.

The visitors that come to your site can easily be monetized, which I’ll get into in a bit.

Does This Actually Work?

The process laid out in The Passive Income Unlocked Protocol is the exact process we’ve used on all of our sites, which has led to our sites bringing in collectively over one million pageviews each month and anywhere from $30,000 to $60,000 per month, depending on the time of the year.

Mediavine YTD Through 10-13-22
Year-to-date display ad revenue through 10/13/22
Amazon Associates YTD Through 10-13-22
Year-to-date affiliate revenue through 10/13/22

While you can’t guarantee success when building a niche site, if you do enough things right and limit your mistakes, your chances of success are high. We’ve repeated this process now with five websites, each reaching Mediavine’s monetization level requiring a minimum of 50,000 sessions/month.

Sites #1-3
Sites #4-6

A couple of our sites bring in over 500,000 pageviews/month on their own during their peak seasons. Not only that, but all of our sites are still in growth mode.

There’s really no ceiling as to how much you can make with a niche site. It’s simply a matter of honing in the process, then scaling it by either growing a single site or by adding additional sites.

How Will I Make Money?

Building up a ton a traffic to a niche site isn’t worth much if you can’t monetize that traffic. Thankfully, this step is one of the easiest.

We have three main methods of monetization that we cover in the course, which are display ads, affiliate links, and digital products. We lean heavily on that first option, which easily brings in over 95% of our revenue each month, but the other two can be extremely effective in certain niches as well.

All three of these options are mostly hands-off once they’re set up. Not only that, but each has the potential to generate a large amount of recurring income for your site.

What Costs Are Involved?

Aside from the cost of the course itself, there aren’t many costs involved in building an informational niche website. The only requirements are a domain name and hosting, which are covered in the course, and these costs are very minimal.

Beyond that, we cover couple of paid tools in the course that we highly recommend using, but again, the cost of these tools is very low. You could even get by without them if you really wanted to.

It doesn’t take much traffic to a site to generate the revenue needed to cover these costs. From there, it’s all profit.

Why You Should Give This a Shot

Opportunity Ahead

Long gone are the days where the only way to make a buck is to work a day job doing something you don’t truly enjoy. These days, there are plenty of ways you can make money online.

The problem with most of these methods is that they’re either difficult, unreliable, require a sizeable amount of your time, or require a large upfront investment. That’s where creating niche sites has a huge advantage.

Creating an informational website requires very little in the way of an upfront investment, keeping your financial risk relatively low. You also don’t have to sacrifice an enormous amount of your time to make this work.

Once established, most sites bring in a recurring revenue stream that can be very passive. You can realistically create a successful blog by putting in an hour or so during your nights and weekends, while working a fulltime job. In fact, that’s the exact path that we took to get here.

As you publish each article on your site, you can look at them as small, individual income streams. The more you publish, the more money you can potentially earn month after month.

Once you’ve figured out the system, it’s really as simple as that. Just rinse and repeat.

This is a proven formula that has worked for countless people for many years now. The problem has always been that most people either don’t understand how it works, or they aren’t willing to take a chance.

If you’re ready to create an additional income stream, or possibly even replace your current income completely, this could truly be a life-changing opportunity for you, as it has been for us.

Get Started Today

Click here to go to the course page to learn more and see a list of every video that’s included with The Passive Income Unlocked Protocol.


After spending several years struggling to find a reliable way to make money online, I finally developed a simple system that produces large and consistent results. My small team and I are now generating life-changing income for all of us by building simple niche websites using the basic steps covered on Passive Income Unlocked.

Pin It