Disclaimer: Some links in this post may be affiliate links. Making a purchase after clicking one of these links may result in a commission for me. Also, as an Amazon Associate I earn from qualifying purchases.

In this income report, which is the second one I’ve posted, I’ll share a bit of info about our sites, the number of posts, our revenue, and our expenses. As I’ve said in the past, my hope is that these reports will help to motivate you to keep chasing your goals.

Seeing income reports like this early on in my own journey really helped to keep me focused and on track when I wasn’t seeing much of a return. Building traffic to a niche site takes a long time, so you have to be patient and persistent.

Now, for the numbers. For the month of June, we made a total of $41,028.45 in gross revenue. This was our best month yet, and there are a few reasons for that.

For one, June was the last month in a quarter, which means higher ad RPMs. Also, we have a couple of sites with some seasonality that are in full swing right now. Lastly, we’ve been pumping out new content like crazy over the last several months, so some of that content is gaining traction.

We do anticipate a drop in revenue in July, as the ad RPMs will likely take a pretty significant hit due to being the first month in a quarter. Nonetheless, we are happy with the growth we’ve seen so far this year.

Before I break down what went into the total revenue number mentioned above, I just want to remind you that none of the figures you see on this income report, or any future income report, include any traffic or revenue totals from passiveincomeunlocked.com. All the numbers below relate solely to our niche sites.

I also want to remind you that I’m part of a four-person team. While you can absolutely have success building niche sites on your own, having a team has many benefits, such as having each person specialize in certain areas.

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Now, let’s jump into the numbers.

Our Sites

We currently have five sites, four of which are generating income. The fifth site was started back in October of 2020 and is slowly, but surely gaining traction.

All of our sites are what I would call hobby sites. While I won’t reveal the specific niches, our sites can be broadly categorized in the food niche, the pet niche, and the home and garden niche (three sites fall into the last category).

I also want to point out that all of our sites are broad. A big part of our method is to choose a broad domain name in a broad niche, then target small, sub-topics within that niche as we grow.

Here is a breakdown of the current age of our sites, as well as how many posts we have on each:

June 2021 Posts per Site

In June, we published (in actuality, scheduled to go live in the future) roughly 4 posts/week to each of our sites, which was the same rate as May. Most, but not all, of these posts were outsourced.

Traffic

In June of 2021, we saw our traffic levels dip just slightly, but there was also one less day in June when compared to May. As you can see in the graph below, we fell just short of 1.25 million pageviews across our five sites.

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Passion Posts
Traffic Through June 2021

As you can see, our traffic is pretty well balanced between our first four sites. As a reminder, the fifth site is only nine months old, so we wouldn’t expect it to be at the level of the others quite yet.

We believe that our traffic is as balanced as it is because we’ve developed a reliable method for finding and analyzing keywords. On top of that, we produce roughly the same amount of content for each site every month.

The traffic for all of our sites mainly comes from the United States. This is a big part of why our RPMs are as high as they are (ranging from $28 – $41 in June).

Also, about 90% of our traffic comes from Google Search, which isn’t surprising since that’s what we target with our keyword research. The majority of the remaining 10% comes from Pinterest.

Income

As I mentioned up above, we made a total of $41,028.45. This was our highest month yet, slightly edging out May, as you can see in the graph below.

Revenue Through June 2021

We make the vast majority of our revenue from display ads, which are through Mediavine. While you can’t apply for Mediavine until you hit 50,000 sessions on your site, I can assure you that it’s well worth the wait.

Here is a breakdown of our ad revenue from Mediavine in June:

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Mediavine June 2021

The next largest income source on our sites comes from Amazon Associates. In June, we made $1,462.31, which was a decent jump up from May.

As I mentioned in the last income report, we focus on informational content and don’t prioritize affiliate links at all. We only add them when we think it makes sense to, so our affiliate revenue is never going to be a large part of our income.

We like to take a low-risk approach with our sites, and a big part of that is not focusing on affiliate or buyer-intent content. We stick to almost 100% informational posts.

The graph below only shows our US revenue for Amazon Associates. We also brought in $160.18 from our international accounts.

Amazon Associates June 2021

Aside from the income from Mediavine ads and Amazon Associates, we also made a small amount of income from the following sources:

  • Other Affiliate Networks: $5.38
  • Digital Product Sales: $14.75
  • Print on Demand Sales: $65.52

Expenses

Knowing the revenue numbers doesn’t do you much good if you don’t know how much of that revenue was eaten up by expenses. Thankfully for us, it’s pretty easy to keep our expenses low while running our niche sites.

Here’s a quick breakdown of our expenses for June:

  • Hosting (Kinsta): $801.54
  • Images (iStock): $116.61
  • Outsourced Content: $4,500.44
  • Cloudflare: $25.00
  • Google Workspace: $27.60
  • SendOwl: $15.00
  • PayPal Fees: $1.95

Total Expenses = $5,488.14

Net Profit

If you take our total revenue of $41,028.45 and subtract out our expenses of $5,488.14, we’re left with a net profit of $35,540.31 for the month of June.

Mailing List

As I mentioned last month, we recently started collecting email addresses on three of our sites using Mediavine’s new opt-in tool, which basically brings an opt-in form into focus as you scroll down a ways in a post.

The opt-in form is bringing in new subscribers at a relatively high rate, but we still don’t know what we’re going to do with these email addresses. We’re currently sending out weekly post recaps, which have done moderately well, but otherwise, we haven’t given it much attention.

For now, our plan is to continue collecting email addresses, but if we can’t find a simple way to monetize these lists in the near future, we might put them on pause.

Here’s where each of our sites currently stand in regards to the number of email subscribers:

  • Site #1: 470
  • Site #2: 680
  • Site #3: 0
  • Site #4: 190
  • Site #5: 0

Future Plans & Goals

Our plans for July are no different than what I outlined in the May income report, so I won’t dive into the details here. To summarize, we have decided not to put any time into Pinterest, we’ll continue to grow our email lists, and we’ll continue to work on our YouTube channels for two of the sites.

Final Thoughts

June was a great month for us, the best we’ve seen yet. And while we’re absolutely happy with the numbers, we plan to keep pushing forward to take our sites to the next level.

Whether you have a site already or are have been thinking about starting one, I hope this income report has helped to motivate you. If you’re patient, do enough things right, and don’t make too many mistakes, building a niche site can be a fantastic way to create a lucrative, passive income stream.

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    After spending several years struggling to find a reliable way to make money online, I finally developed a simple system that produces large and consistent results. My small team and I are now generating life-changing income for all of us by building simple niche websites using the basic steps covered on Passive Income Unlocked.

    12 Comments

      • Jeff Reply

        Thanks! Most of our posts are between 1,000 and 3,000 words. We let the competition determine how long to make them. We try to write at least a bit more than competing posts. With that being said, most of our posts are on the shorter side, because we target keywords without much competition.

    1. Can you please check the launch date on the image? As per this, oldest site is 2 years old while you mentioned 3+ years.

      • Jeff Reply

        Hello,

        The launch date in the image with revenue is from our ad network, Mediavine. Those launch dates represent when we were approved with their network, not when we actually started the sites. For example, we started site #1 3 years and 9 months ago, but we were approved for Mediavine ads on 6/19/19. Prior to that date, we were using Ezoic.

    2. I am from India. And i lobe your content and youtube videos too.
      Can I also earn making niche sites.
      But if I target USA audience can I become successfull.
      And please tell me some microniches topics.

      • Jeff Reply

        I’m glad you’re enjoying the content and YouTube Videos. You can definitely make money building niche sites, and targeting the United States will give you the highest return per visitor.

        We actually don’t target micro niches. Instead, we target broad niches. Here’s an article about selecting your niche: https://passiveincomeunlocked.com/how-to-choose-niche/

    3. Hey Jeff, just read some amazing achievement, thanks for sharing.

      I am wondering if you do backlinks? do u start with the brand new domains or expired ones?
      How long takes to reach 50K sessions since you launch one niche site?

      Thank you

      • Jeff Reply

        Hey Steven, I’m glad you enjoyed the post. To answer your questions, we’ve never built a single backlink (although we have gained plenty of them naturally over time), and we have always started with brand new domains. As far as reaching 50k sessions, it’s ranged from roughly 12 months to 18 months across our sites. I have a video about this that goes into Google Analytics for each site over on the YouTube channel, so you might want to check that out. I hope that helps.

    4. Nice work. Very useful info. Can you share more on your process for writers (or do you have a post on it)?
      I’m currently on Ezoic. Have you been pleased with your move to Mediavine?

      • Jeff Reply

        Thanks! I don’t have a post or video specifically about it yet, but I do plan to make one eventually. Do you have any specific questions in regards to outsourcing?

        We’ve been very pleased with Mediavine. Not only are the RPMs high, but they’re always making improvements to their platform that benefits both publishers and visitors.

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