As I mentioned last month, we expected January to come with a big drop and February to follow with a slight increase, even with three less days in the month. As it turns out, that’s exactly what happened. In February of 2022, we ended up with a total revenue of $28,895.92. For reference, we made $26,333.36 in January of 2021. Looking at the year-over-year numbers for February, our revenue increased by 46%, which is great…

Anyone that’s been at this for a while probably wishes every month could be as good as November or December, and we’re definitely no exception. 2021 has finally come to an end, and that means we’re now into the worst two months of the year. January of 2021 saw our revenue drop to roughly $17,000 from roughly $35,000 in December 2020. With that being said, we were expecting to see about the same 50% drop…

2021 has finally come to a close, and while we’re sad to see Q4 and the high RPMs go, we’re thrilled with the growth and results we saw throughout the year. While we didn’t quite reach our target of $50k in December, we came very close with a total of $49,382.21, which was again our new high. For reference, we made $48,452.59 in November, which was our previous high. As you’ll see below, over half…

Anyone with a year or more of revenue under their belt from either display ads or affiliate commissions knows that the fourth quarter is when advertisers empty their pockets and spend big. At the same time, anyone who’s been doing online publishing for a while knows that you can be thrown a curveball at any given time, and that curveball in this case came from Google in the form of an algorithm update (talk about…

Our revenue goal for the past few months has been to hover around the $40,000 mark. The reason being that as the year comes to a close, our traffic starts to dip, but the display ad RPMs start to rise. In October, we hit our highest total yet (barely), coming in at $41,228.82. For reference, we made $41,123.96 in September. This is pretty much where we were hoping to end up, as our traffic did…

In last month’s income report, I mentioned that if we could stay close to the $40,000 level in September and October, we’d consider it a success. Although our traffic took another seasonal dive, we ended up having our strongest month yet, finishing at $41,123.96 for the month of September. For reference, we made $39,565.95 in August. As I already mentioned, this increase wasn’t due to a traffic increase. Instead, it was due to a nice…

August didn’t go quite as well as we’d hoped, but we really can’t complain. In the July income report, I mentioned that we would be happy if we stayed flat for the next couple of months, and that’s basically what happened in August. We did end up slightly down, but just like last month, it was by a pretty insignificant amount. In August, we made a total of $39,565.95. For reference, we made $40,546.70 in…

In last month’s income report, I mentioned that I expected our revenue to be down this month due to the bulk of our revenue coming from display ads and RPMs naturally dropping during the first month of a quarter. We did end up slightly down, but much to my surprise, it was by an insignificant amount. In July, we made a total of $40,546.70. For reference, we made $41,028.45 in June. Our traffic for July…

In this income report, which is the second one I’ve posted, I’ll share a bit of info about our sites, the number of posts, our revenue, and our expenses. As I’ve said in the past, my hope is that these reports will help to motivate you to keep chasing your goals. Seeing income reports like this early on in my own journey really helped to keep me focused and on track when I wasn’t seeing…

When I first got back into building niche sites about 4 years ago, I had a goal of hitting $10,000/month in my head, which I considered to be quite ambitious at the time. In fact, I didn’t even share my goal with anyone, because I knew that they’d look at me like I was crazy. Fast forward to today, and my new goal is to reach over $100,000/month by the end of 2022. While this…